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| Alfonso Iannelli (1888-1965) |
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Beginnings |
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European Modernism and advanced advertising graphics first influenced Alfonso Iannelli's vocabulary of illustration. He painted over one hundred lobby showcards for Los Angeles' Orpheum Theater, later abstracting each vaudeville act into geometric bursts of color and shape. |
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Midway Gardens 1914 Working with Frank Lloyd Wright inspired Iannelli to create sculpture that was totally integrated into a cohesive, organic architectural artwork. Midway Gardens was Wright's masterpiece of public architecture, a three acre compound that integrated music, art and nightlife. Through Iannelli's architecturally expressed concrete figures, Wright saw the young Iannelli as a talented interpreter of his design language and a worthy partner to Richard Bock, his usual sculptor. |
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1915 -1920 After sculpting for Wright, Iannelli moved permanently to Illinois and began working for architects Purcell and Elmslie, creating monumental sculpture for Sioux City's courthouse, the Prairie School's largest public building. Because he wasn't a licensed architect himself, Iannelli also began a working relationship with his friend, Barry Byrne, a former draftsman in Wright's studio. Their association allowed him to co-design entire buildings and complete interior schemes that propelled Prairie decor into a more modernist direction. |
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1920 -1930 After establishing a commercial design studio in Park Ridge, Iannelli began teaching industrial design at the Art Institute of Chicago. He was featured in a group show at the Art Institute in late 1921 and early 1922, where he exhibited monumental sculptures, decorative items and drawings of room designs. His modernist lamps and furnishings were so well received that the museum offered him a solo exhibition there in late 1925 and early 1926. This showcased a large collection of his sculptures, fountains, designs for stained glass windows and a stunning drawing of his proposed tomb for Louis Sullivan, the recently deceased godfather of the Chicago School. |
![]() Stained Glass window |
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Consumer Products Iannelli Studios grew rapidly with many new industrial and decorative clients. Artisans were hired to help him execute the models needed for consumer products and the decorative installations for movie theaters and retail exhibits. He had always insisted on complete control of advertising, logos and branding for any client who came to him. And his skill at integrating all of the aesthetics made his finished product that much easier to market. His higher profile also made the Iannelli name into its own brand and Sunbeam, Eversharp, Oster and other manufacturers used it in their advertising to promote their advanced styling. |
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1930 -1940 His design career included extensive work for "A Century of Progress," Chicago's 1933 World's Fair where he was called upon to design an important entrance to Raymond Hood's enormous Electrical Group pavilion. His sculptural friezes and streamlined façade for the "Radio" entrance ranked with the work of the fair's director of sculpture, Lee Lawrie. He also designed, along with architect Charles Pope, the "Thermometer Tower" for Havoline Oil Company and a spectacular, unbuilt pavilion design for Goodyear Tire and Rubber. Other exhibit designs for the Enchanted Island amusement area, Elgin Watches and Wahl Eversharp made Iannelli's work for the World's Fair a watershed event for his firm. The fair gave Iannelli his highest profile commissions and largest audience and his name was now known throughout the country. Iannelli Studios soon became the most successful commercial art firm in Chicago. |
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1940 - 1960 Iannelli's patriotic fervor inspired his designs for wartime housing and public sculptures which were never built. He resumed his commercial approach with a simplified sense of style, perfectly in tune with modern tastes. His largest sculptural commission, and one of his last, was the monumental Rock of Gibraltar relief on the face of the Prudential Building, Chicago's tallest skyscraper at the time. |
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| Iannelli's Legacy
Alfonso Iannelli came to Chicago in 1914 to sculpt Frank Lloyd Wright's "Sprite" minarets atop Midway Gardens. The Art Institute of Chicago included his applied and industrial art designs in several exhibitions and gave him a one-man show in 1925. |
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Click on a photo to see an enlarged version of each image by Alfonso Iannelli. |
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| More information on Alfonso Iannelli: | ||
| Link to Alfonso Iannelli: Driven to Design | ||
| Link to page devoted to Iannelli's Orpheum posters | ||
| Link to page devoted to Iannelli's Orpheum poster reproductions | ||
| Link to the Art of the Machine | ||
| Link to Iannelli: Driven to Design review in the Chicago Tribune by Alan Artner | ||
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David
Jameson
ArchiTech Gallery 730 North Franklin suite 200 Chicago, IL 60654 312-475-1290 ArchiTechGallery@earthlink.net |
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