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Iannelli artist

Alfonso Iannelli (1888-1965)
iannelli bok cover

ALFONSO IANNELLI: MODERN BY DESIGN
by David Jameson
July 2013 | Art/Architecture | 9.5″ x 11″
Hardcover | 384 pages | $80.00
ISBN 978-0-9852787-3-1

The first biography of the infuential modernist artist and sculptor includes more than 350 full-color plates.

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Beginnings
Born to a poor shoemaker in Andretta, Italy, Alfonso Iannelli studied the techniques of the traveling artists who stayed at his parent's small inn. His father, Giuseppe, then set off alone for America to build a new life for the family. And in 1898, Iannelli, his mother and three older brothers finally joined him in Newark, New Jersey, where Alfonso was soon apprenticed to a jeweler and by 1906, to the famous sculptor, Gutzon Borglum. He modeled figures for the new Cathedral of St. John the Divine in Manhattan before winning a scholarship to New York's Art Students League. By eighteen, Iannelli had opened his own studio on Fifth Avenue in Manhattan and soon had moved west to Cincinnati and a job in a lithography company. Within the same year, he again headed west in search of the American Indians he'd dreamed of since his boyhood in Italy, eventually settling in Los Angeles.

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Iannelli
Alfonso Iannelli in his studio, c.1925
 

Orpheum Posters 1912 - 1915

European Modernism and advanced advertising graphics first influenced Alfonso Iannelli's vocabulary of illustration. He painted over one hundred lobby showcards for Los Angeles' Orpheum Theater, later abstracting each vaudeville act into geometric bursts of color and shape.
At twenty-two years old, Iannelli had already mastered a graphic and sculptural style in his commercial work that had yet to be utilized in other American forms of fine art. Soon Frank Lloyd Wright was aware of his remarkable talent and invited him to Chicago for a collaboration that was to transform Twentieth Century architecture.

 

Midway Gardens 1914

Working with Frank Lloyd Wright inspired Iannelli to create sculpture that was totally integrated into a cohesive, organic architectural artwork. Midway Gardens was Wright's masterpiece of public architecture, a three acre compound that integrated music, art and nightlife. Through Iannelli's architecturally expressed concrete figures, Wright saw the young Iannelli as a talented interpreter of his design language and a worthy partner to Richard Bock, his usual sculptor.
Wright passed off all the sculpture as his own in the ensuing publicity, crushing Iannelli and depriving him of any credit in what could have been his triumphant Chicago debut. When Wright later asked him to create the sculpture for his Imperial Hotel in Tokyo, Iannelli refused to ever again work for America's greatest architect.
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Iannelli Midway Garden Sculpture
Sprite for Midway Gardens, Chicago, 1914
 

1915 -1920

After sculpting for Wright, Iannelli moved permanently to Illinois and began working for architects Purcell and Elmslie, creating monumental sculpture for Sioux City's courthouse, the Prairie School's largest public building. Because he wasn't a licensed architect himself, Iannelli also began a working relationship with his friend, Barry Byrne, a former draftsman in Wright's studio. Their association allowed him to co-design entire buildings and complete interior schemes that propelled Prairie decor into a more modernist direction.

Sioux City Courthouse sculpture by Iannelli
Sioux City Courthouse
plaster maquette for entrance, 1916
 

1920 -1930

After establishing a commercial design studio in Park Ridge, Iannelli began teaching industrial design at the Art Institute of Chicago. He was featured in a group show at the Art Institute in late 1921 and early 1922, where he exhibited monumental sculptures, decorative items and drawings of room designs. His modernist lamps and furnishings were so well received that the museum offered him a solo exhibition there in late 1925 and early 1926. This showcased a large collection of his sculptures, fountains, designs for stained glass windows and a stunning drawing of his proposed tomb for Louis Sullivan, the recently deceased godfather of the Chicago School.
His collaboration with Barry Byrne led to important commissions designing sculptures and stained glass windows for churches throughout the Midwest. His modernist interpretations of Biblical subjects updated religious symbolism and transformed them into a contemporary language.

Stained glass by Iannelli
Stained Glass window
 

Consumer Products

Iannelli Studios grew rapidly with many new industrial and decorative clients. Artisans were hired to help him execute the models needed for consumer products and the decorative installations for movie theaters and retail exhibits. He had always insisted on complete control of advertising, logos and branding for any client who came to him. And his skill at integrating all of the aesthetics made his finished product that much easier to market. His higher profile also made the Iannelli name into its own brand and Sunbeam, Eversharp, Oster and other manufacturers used it in their advertising to promote their advanced styling.

Wahl shear design by Iannelli
Design for hair clippers for Oster
 

1930 -1940

His design career included extensive work for "A Century of Progress," Chicago's 1933 World's Fair where he was called upon to design an important entrance to Raymond Hood's enormous Electrical Group pavilion. His sculptural friezes and streamlined façade for the "Radio" entrance ranked with the work of the fair's director of sculpture, Lee Lawrie. He also designed, along with architect Charles Pope, the "Thermometer Tower" for Havoline Oil Company and a spectacular, unbuilt pavilion design for Goodyear Tire and Rubber. Other exhibit designs for the Enchanted Island amusement area, Elgin Watches and Wahl Eversharp made Iannelli's work for the World's Fair a watershed event for his firm. The fair gave Iannelli his highest profile commissions and largest audience and his name was now known throughout the country. Iannelli Studios soon became the most successful commercial art firm in Chicago.

Iannelli Goodyear pavilion
Goodyear Pavilion
1933 Worlds' Fair
 

1940 - 1960

Iannelli's patriotic fervor inspired his designs for wartime housing and public sculptures which were never built. He resumed his commercial approach with a simplified sense of style, perfectly in tune with modern tastes. His largest sculptural commission, and one of his last, was the monumental Rock of Gibraltar relief on the face of the Prudential Building, Chicago's tallest skyscraper at the time.

Rock of Gibralter sculpture by Iannelli for Prudential
Rock of Gibraltar, Prudential Building, Chicago 1955
 
Iannelli's Legacy

Alfonso Iannelli came to Chicago in 1914 to sculpt Frank Lloyd Wright's "Sprite" minarets atop Midway Gardens. The Art Institute of Chicago included his applied and industrial art designs in several exhibitions and gave him a one-man show in 1925.
His attempts to start programs at Hull House and the Art Institute for the teaching of industrial art finally found fruition in Laszlo Moholy-Nagy's curriculum at the New Bauhaus. As an architect, sculptor, industrial designer and teacher, Iannelli's influence on graphic and applied art gave a fresh, modernist look to old forms and provided employment to several generations of commercial artists.


 
Link to Exhibition: Alfonso Iannelli and the Studios
 

Click on a photo to see an enlarged version of each image by Alfonso Iannelli.

   
Pickwick Theatre
Pickwick Theatre
radio hall
Radio Hall drawing
GoodYear Pavilion
Goodyear Pavilion design
goodyear pavilion
Goodyear Pavilion design
Vintage Vaudeville posters
Orpheum poster
vaudeville poster from LA
Orpheum poster
UN Pavilon design by iannelli
UN Pavilion design
Iannelli toaster design for Sunbeam
design for Sunbeam toaster
   
UN Pavilon design by iannelli
Early Female Nude Sculpture
More information on Alfonso Iannelli:
Link to Alfonso Iannelli: Driven to Design
 
Link to page devoted to Iannelli's Orpheum posters
 
Link to page devoted to Iannelli's Orpheum poster reproductions
 
Link to the Art of the Machine
 
Link to Iannelli: Driven to Design review in the Chicago Tribune by Alan Artner

David Jameson
ArchiTech Gallery
730 North Franklin suite 200
Chicago, IL 60654
312-475-1290
ArchiTechGallery@earthlink.net

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